Examining the Factors Influencing Teleconsultation Adoption During the Pandemic Using the TAM Model
GLOBAL BUSINESS & FINANCE REVIEW 2024 Vol. 29, No. 3
2024.4, pp. 149-160 (12pages)
DOI :
Https://doi.org/10.17549/gbfr.2024.29.3.149
Publisher : People & Global Business Association
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San Ekaimi1, Prio Utomo2, Djohan Gunawan3, So Yohanes Jimmy4, Michael Christian5
Department of Technology Management Universitas Multimedia Nusantara Tangerang, Indonesia(1)(2)(3)(4)
Department of Management and Master of Management Universitas Bunda Mulia Jakarta, Indonesia(5)
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Abstract
Purpose: The purpose of this study is to understand patients' behavior in adopting teleconsultation services during
the pandemic which has accelerated technology adoption in various sectors and regions in unnatural ways through
experimentation in the wide-spread adoption of telemedicine specifically in teleconsultation.
Design/methodology/approach: The study is cross-sectional quantitative research with purposive sampling that was
analyzed using the partial least squares structural equation model (PLS-SEM) with data gathered from 100 patients
who used tele-consultation services during the pandemic. The technology adoption model (TAM) was used to frame
the phenomenon as previous study revealed that TAM is most suitable to understand technology adoption in the
healthcare industry.
Findings: The analysis revealed that trust, ease of use, and privacy are significant latent variables that influence
the intention and actual use of the tele-consultation services, while the usefulness of the services insignificantly
influences the intention to use. The study revealed that trust is the dominant factor despite the emergency and
experimentation state of patients to get healthcare services during the pandemic. Self-preservation, and the patients
accumulated experience they had with the healthcare services provider are the determinants of this behavior based
on theory and confirmative interview.
Research limitations/implications: The implication of this research opens interdisciplinary future research and practical
action on the relationship between healthcare provider, patient experience, self-preservation, and technology
adoption during the emergency and pandemic era. Research Limitation: Early system usage and adopter focused,
limited system quality and reliability, and generalization are the limitation of this research.
Originality/value: The study provides insight into factors that influence the adoption and usage of tele-consultation
experimentation health services during a pandemic.
- Keywords : telemedicine, teleconsultation, healthcare, PLS-SEM, TAM, pandemic