This is a case study of a Japanese company that has achieved sales growth in Japan’s current deflationary economy. The company is a medium-sized food manufacturer who raised prices under deflation, and the result was successful. It has enjoyed 53 years of continuous revenue and profit growth. The company employs its own original “Special Formula” for price increases, which is studied and discussed here. The findings will provide valuable insights and advice to U.S. companies facing sluggish demand since the U.S. economy appears to be copying Japanese deflation.